Okay, Let’s Talk About Social Media And Allegations Of Anti-Conservative Bias

Is social media censoring conservatives? The charge factors in the antitrust debate, so some context would be nice. 

Big Technology is a weekly newsletter dedicated to covering the tech world with honest, nuanced reporting. Join the 10,000+ subscribers who tune into Big Technology for tech news without the spin. Here’s an easy way to subscribe:

Okay, Let’s Talk About Social Media And Allegations Of Anti-Conservative Bias

I’m going to try to write about conservative allegations of social media bias with a bit of context today. Admittedly, this is probably a fool’s errand since the question seems settled in almost everyone’s minds. But since the charge is animating Republican lawmakers’ response to the Big Tech antitrust movement in Congress, it’s worth attempting to address it. 

Both sides of the political spectrum seem to have locked in views here. To liberals, “Big Tech censors conservatives” is a dishonest Republican talking point meant to pressure Facebook, Google, and Twitter into leaving up rule-breaking content. To conservatives, the anecdotes tell the full story — the platforms banned Trump, along with many of his supporters, and even took down some conservative apps — so there’s little question in the matter, really. But the situation, to me, is a bit more complex. 

The following isn’t meant to settle the argument (and I’m not even sure that’s possible). But I hope that it adds some perspective to a conversation that’s often conducted in absolutist terms. 

How we got here

One way to view social media is as an alternative media. The’s a certain set of topics the institutional media will address, and social media — by nature of its scale — will fill in the gaps. Institutional media, for example, doesn’t spend a lot of time covering gaming. But there are many passionate gaming fans, so gaming content is big on social media. 

Similar dynamics, albeit to a lesser extent, apply to conservative content on social media. There are a few big, right-leaning news organizations (See: Fox News), but much of the institutional media tends to sympathize with the left. When you combine that with a sustained campaign by Republican leaders to discredit institutional media overall, you get a base that gravitates to social media to fill in the gaps. 

That’s why the @FacebooksTop10 Twitter account is something of a Rorschach test for liberals and conservatives. Run by The New York Times’ Kevin Roose, the account posts the ten best-performing link posts on Facebook daily. Almost every day, most of those links are from conservatives. 

When liberals see the account’s tweets, they see clear evidence that Facebook isn’t biased against conservatives (look at how well they’re doing!). When conservatives see the tweets, they see social media filling in the gaps and delivering natural reach. @FacebooksTop10, to conservatives, distracts from content moderation, which they see as the real issue. Conservative posts performing well does not mean social media companies aren’t aggressively moderating conservative content, they say.

Everyone moderates

There’s a fallacy that social media platforms are open, or the “modern town squares,” as they tend to put it. Everyone moderates. Social media platforms included. And the difference is where they draw the line.

Institutional media moderates vigorously, through editors, and is selective about which voices it grants space on its platforms. Mainstream social media is much more permissive. It’s open to everyone, and will mostly let you say whatever you want, until you hit its looser — but still present — boundaries. Message boards like 4chan and 8chan take it one step further, allowing users to push beyond the boundaries of civility. But even they moderate. 8kun (formerly 8chan) emerged, in part, because its founder Fredrick Brennan believed 4chan’s moderation was too onerous. But even 8kun removes some content.

To reiterate, no matter which platform you use, you run the risk of getting moderated. And on mainstream social media, the incentives encourage you to find the boundaries. For political movements, this makes these platforms extremely turbulent places to operate. 

Social media, after all, is a game upon which people compete for status. You obtain that status via shares and retweets, which grant you reach and followers. The best way to earn retweets and shares is to play to tribes, confirm their biases, and, more often than not, spark outrage. So, the most extreme voices tend to rise to the top

As social media has flourished as an alternative media for conservatives, the allure of reach and status enticed many within the movement to push the boundaries. The platforms pushed, and then they pulled: They pushed out conservative content, and then they pulled back when people followed the incentives to their natural conclusion. 

I suspect this feeling of uneasiness — one where platforms as massive as Facebook, Apple, or Amazon can remove your party’s leader or its new favorite app — is behind several Republican representatives throwing their support behind the antitrust bills in Congress today. If successful, the bills wouldn’t address the content moderation issue. But they would address the platforms’ size and power, something brands and publishers have experienced for years, and political parties are only recently starting to feel.

Share

Big Technology’s Headline Sponsor Flatfile: Why you’re losing new clients in the first 90 days

There’s nothing worse than seeing a customer leave soon after they give you a chance. And when they head for the exit, McKinsey found it’s most often due to poor coordination between sales and onboarding. Funky processes, poor communication, insufficient training, and botched customer onboarding all play a role. 

While you can improve the processes and communication with conference calls, one critical, but often overlooked component of customer onboarding requires a technical solution. And that’s where Flatfile comes in.

Flatfile turns hours of data onboarding into an intuitive experience, driving customers to see the value of your product faster, reducing churn, and inefficiencies.

LEARN MORE

News Briefs: 

Amazon says the new F.T.C. chair, Lina Khan, should recuse herself from investigations. (New York Times)

Amazon is asking the FTC to recuse its new chair, Lina Khan, from all Amazon-related activity. It’s a bold move, but one with little chance of working. Khan, the most powerful person at the FTC, isn’t getting out of the way on this one, especially since it’s her work on Amazon that broadened the antitrust conversation in the U.S. The sense here is that Amazon trying to undermine Khan’s standing early, anticipating she’ll come down hard on them sometime soon. It may well backfire. 

TikTok insiders say social media company is tightly controlled by Chinese parent ByteDance (CNBC) 

TikTok is growing like crazy in the U.S., and making a convincing case on its own that Facebook is not a monopoly. But it’s fair to wonder whether we can actually trust Bytedance — its China-based parent company — to keep our data safe. Bytedance employees not only have access to TikTok data, CNBC’s Sal Rodriguez reports, but TikTok employees at times have to go through Bytedance to access user data from their own app. The security issues with this app are escalating, something worse paying close attention to.

Fired by Bot at Amazon: ‘It’s You Against the Machine’ (Bloomberg)

At Amazon, contract delivery drivers can get fired by an algorithm. Algorithms set driver expectations and decide whether to keep or terminate them. For drivers, the system is frustrating because there’s little recourse should the machines deem them too slow or poor at their tasks. “Whenever there’s an issue, there’s no support,” one driver told Bloomberg. “It’s you against the machine, so you don’t even try.” 

Advertise with Big Technology?

Advertising with Big Technology makes everything you do easier. You’ll get in front of the tech world’s key decision-makers and conversation shapers, helping you build brand awareness as you look to grow and tell your story. This newsletter has placements available in September and then Q4, including some new ad formats. Email me at alex.kantrowitz@gmail.com to learn more. 

This week on Big Technology Podcast: How Gen Z Dates Online — With Tinder CEO Jim Lanzone

Jim Lanzone is the CEO of Tinder. He took over the world’s most popular dating app last summer, in the heart of the pandemic, and is starting to evolve its product to give people new ways to connect. Lanzone joins Big Technology Podcast to discuss how Gen Z wants to date online, how their behavior differs from millennials, and how that factors into his product vision. We also talk about the business of Tinder, whether Lanzone lets his kids use the app, and where its next challenger might come from.

You can listen on Apple, Spotify, or wherever you get your podcasts.

Tips, Comments, Ideas?

Send them my way by replying to this email. Do you think I got it right, wrong, or maybe somewhere in the middle this week? I read every response.

Thanks again for reading. See you next Thursday!